Akasha Yoga Montreal is a yoga studio in the quaint neighbourhood of St Henri in Montreal, Quebec.
This project with Akasha was a turnkey brand strategy, CX design and website design & development project.
Akasha came to us with a logo designed by Patricia Leduc, and needed help with situating the logo in an encompassing brand identity.
We did a CX exercise to define Akasha's target customers and audiences. Through multiple co-creation sessions, we landed on a strategy that would attract :
This persona strategy gave us a basis for doing SEO research and narrowing down the top keywords that Akasha could rank for to attract these users & convert them into new studio members.
Looking at their analytics, we discovered that the highest clicked areas of the website indicated that most people want quick access to the key actions they need to take when visiting Akasha's website: Booking classes, pricing information and the schedule.
Akasha's site map was built to address the key actions we wanted users to take, as well as attracting the studio's target audiences with top level pages ranking for the desired SEO keywords.
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